Digital Badges

Holly A. Sheriff, MSLS • September 4, 2021

Paralegals Tinkering with Tech™ | Technology

I recently read an article in a travel guide that said, “professional meetings are slowing returning to in-person events many organizations are seeking ways to make their audience feel safe.” Many professional associations are seeking sustainability and growth while still being mindful of Covid safety standards. I suspect that many in-person venues will be switching from paper name tag and badges to QR or radio frequency identification systems that have been around for a long time. Each has different purposes and price points. How can a venue know which digital badge is suitable for their events? This post will help you sort through the options. You’ll learn a few ways digital badges can enrich your next event.

Capabilities


At check-in, digital badges will reduce the number of shared surfaces, and they can shorten lines.

·      Attendees can essentially self-check-in by holding up to a reader for breeze easy check-in.

·      Quick and easy way to exchange paperless business cards

·      Track the attendees’ journey across the events and exhibits

·      Enhances sustainability programing.

Leverage Data 



The most significant benefit of digital badges is the amount of data they can capture and store. It is vital to the survival of in-person events to provide a safe contactless way of gathering and capturing data. Using digital badges combined with live events can help you provide your vendors with a hybrid option for their portfolios.

It is best to understand how you’ll use tracking data and how much specificity you need when looking to leverage your data. Ask yourself — can a simple digital badge meet your needs? Or is a more robust QR code with a landing page be required? 

Always choose technology that supports your overall event goals. For example, if you plan to develop new clients from the event, you might want a digital badge to help you cater and capture data for marketing purposes. On the other hand, if you already run email marketing campaigns in conjunction with your events, the “capturing” fields in the digital badge might be an overall kill.

Also, keep in mind, tracking tools aren’t mutually exclusive. Depending on how you plan to use and collect the data, you may overlap between your email marketing solution and your digital badge. Always choose a digital badge that will optimize your networking efforts. Look for platforms with features such as:

  • Artificial intelligence options to connect attendees with shared interests with vendors/exhibitors.
  • Allow Attendees to view profiles of exhibitors right on their cell phones.
  • Works with both Apple and Android devices.
  • Features allow your partners to tailor and shift their offering based on previous data collected at other events.
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There are serval digital badge options available make sure you choose one that is meaningful. Many badges have options that will make your attendees and exhibitors happy!  Whatever you do, find a badge that delivers fresh client insights and improves sales and follow-up between your sponsors, attendees, and guests.

Holly A. Sheriff, MSLS, MCC, CCC, PCC, LPCC, CPP

Holly A. Sheriff, MSLS, MCC, CCC, PCC, LPCC, CPP is an experienced paralegal and transformation coach. She has a distinguished background working with boutique law firms, solo practitioners, and paralegals in traditional and virtual settings. She maintains a 98% success rate by helping clients create the thriving practices and careers they want by reducing panic and simplifying workflows. Mrs. Sheriff is currently accepting new clients who want to build and grow successful careers and practices. 

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Disclaimer

 This post does not provide legal or medical advice. It is intended for informational purposes only. It should not be construed as medical or legal advice pertaining to one specific person or situation. 


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